As part of the largest Finance conference in Europe, Copper required a tailored installation space reflecting the organisation as a leader in the digital assets space.
Blockchain technology underpins the Copper brand and is a constant flow of information with an inevitable influence on finance.
To accurately reflect this concept, whilst also providing an instantly recognisable creative outcome, a seven metre digital waterfall was designed as the centrepiece of the exhibition. A waterfall is an unstoppable, uninterruptible force, much like the influence of technology across finance.
Furthermore, Copper is a conduit between traditional finance (TradFi) and decentralised finance (DeFi), the old and the new of finance. The design language reflected this by contrasting mid-century interior design with contemporary digital flourishes.
