Korean Air required an updated creative strategy and motion visual identity system that aligned with their existing brand principles as part of their in-flight entertainment (IFE) experience.
Notably, the final visual approach needed to align with their upcoming, prestige cabin interiors. Additionally, the outcome needed the design flexibility to be adapted for their monthly promotional videos and online marketing materials. The goal of this project was to elevate the travel experience and promote the client’s extensive onboard film, television and audio offering.
During a creative workshop with Korean Air, it was highlighted that the airline’s proud history spans more than 50 years. Corey led the strategy and established a concept for the visual identity that merged elements from early cinema and commercial aviation, with a nod to modernity.
Drawing inspiration from the Praxinoscope, an early moving image device, he connected its circular motion to the rotation of a jet engine turbine. Korean Air’s logo, an abstract propeller, reinforced this concept, blending the legacy of flight with contemporary technology. This approach created a cohesive visual motif for their in-flight entertainment experience.
Building on the creative strategy and concept, Corey independently designed and animated a refreshed visual identity for Korean Air, whilst understanding the client’s art direction considerations. This ensured the brand experience was consistent with existing in-flight marketing collateral.
The adaptable motion visual identity could be updated monthly, seamlessly pairing with static key art, licensed film or television footage, or standalone typographic treatments. This made the outcome flexible for in-flight promotional videos, on-board advertising, and social media distribution.
