Copper is a crypto custodian that builds the underlying digital infrastructure supporting the future of finance.
Owing to significant growth from a relatively unknown FinTech startup to a serious institutional player, Copper required a substantial brand refresh. Bar the logo itself, the entire visual architecture needed a maturity, centered around a new endline “Setting the Institutional Standard for Digital Assets”.
Origami, paired with digital flourishes created the perfect visual metaphor of the old (Traditional Finance) and the new (Decentralised Finance).
Origami, by nature, is mathematical and precise, as is the objective nature of numerics. Juxtaposed with 3D imagery, this traditional art was pulled into the 21st Century, reflecting the emerging technology of digital asset infrastructure — Copper’s core offering.
