Maurice Paul Guitars (MPG) is an independent guitar workshop based in Pokhara, Nepal. These hand crafted instruments showcase incredible detail and craftsmanship, whilst providing opportunities for orphaned adolescents.
Corey was approached by MPG to create a stronger brand awareness, communicated across a range of digital mediums. Traveling to Nepal to visit the workshop firsthand, Corey formed a strong relationship with the luthiers to establish a deep product knowledge and further understand the organisation.
Documentary:
As part of this visit, Corey interviewed the team and produced a short documentary conveying the opportunities MPG had afforded the young luthiers. This outcome also served as a marketing product for the organisation – communicating not only the heart and generosity of Maurice Paul Guitars – but also the brand’s passion and craftmanship.
Website Launch & Brand Marketing:
Upon further understanding the brand, Corey worked closely with MPG in designing a revised website and a social media strategy. Complimented by updated marketing material captured as part of the Nepalese visit, this solution conveyed the passion and generosity behind Maurice Paul Guitars.
